Supply Chain Case Study
Led a 5-member cross-functional team to analyze 180k+ records, uncovering $21.4M+ in recoverable value by diagnosing systemic failures across Products, Shipping, Sales, and Customers & Markets—translating complex operational data into a prioritized action roadmap with measurable financial outcomes.
Products Business Insights
Traced a 28% revenue collapse to a fatal S-Curve gap: 9 products driving 94.7% of $34.2M in sales crashed to zero within 2 months, while replacement products were discovered too late — then implemented a 5% capital R&D allocation rule and lifecycle classification system (Dead Stock, Short-Life Stars, Rising Leaders) to permanently prevent inventory gaps and accelerate next-generation product discovery.
Shipping Business Insights
Identified that 54.8% of order cancellations — putting $10.6M at risk — stemmed not from transit failures but from supplier preparation delays, with First Class shipping carrying a 95.2% failure rate; resolved by deploying a buffer day system, real-time late-risk dashboard, SLA enforcement, and proactive customer compensation, lifting on-time delivery from 45.2% to 77.3%.
Sales Business Insights
Uncovered $10.8M frozen across three compounding failures: a broken payment gateway locking 95.3% of orders ($7.2M), transfer channel fraud and manual cancellations costing $1.4M annually, and $2.2M in margin wasted on discounts proven to have zero effect on purchase volume at any level from 1% to 25%.
Customers & Markets Insights
Discovered that average spend ($554), product preferences, and purchase behavior are statistically identical across all global customer segments and markets — meaning the sole lever for revenue growth is customer acquisition reach, not discounts — redirecting $1.1M in discount savings toward a LATAM-modeled acquisition strategy that added 7,300 new customers and generated $4M+ in new revenue at a 370% ROI.
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