Case Study Detail

Chinook Business Intelligence

Role: BI Developer & Data Modeler Tools: SQL, Power BI, DAX Focus: Growth Strategy & Revenue Operations

Overview & Recommendations

Diagnosing Growth Stagnation

This case study details the optimization strategy built for the digital store database to solve stagnation, optimize marketing allocation, and prune under-performing assets.

Chinook BI Recommendations — Growth Strategy

💡 Revenue Retention

Reallocating local marketing budgets to high-retention regions and channels to lower customer acquisition cost (CAC) and increase customer lifetime value (LTV).

📉 Asset Pruning

Identifying zero-sales and low-performance digital music tracks and albums to free up host performance and lower licensing/database maintenance costs.

📊 Localized Pricing

Deploying localized discount matrices dynamically based on regional purchase power index (PPI) to maximize purchase frequencies in emerging markets.

🔄 Purchase Funnel Modifiers

Optimizing multi-genre playlist suggestions and building customized bundles to increase average order value (AOV) and cross-selling ratios.